Managing logistics is a complex and dynamic process. One of the keys to success is having access to accurate and actionable data. Without it, you risk making decisions based on guesswork or incomplete information. That's why it's crucial to collect and analyze data on various aspects of your operations. In this article, we'll explore the importance of data-driven decision making in transport management and highlight four key areas where data can make a significant impact on your business.

Effectively utilize your fleet

Your fleet is one of the biggest investments you make. But are you getting the most out of it? Stratum will gather your fleet utilization data, meaning you can analyze vehicle usage, identify underutilized vehicles, and optimize routes to reduce fuel and maintenance costs.
The result? Increased efficiency, reduced costs, and a better bottom line.

Track Customer KPIs to Deliver Exceptional Service

Your customers are the reason you're in business. But how do you know if you're meeting their needs? By tracking customer KPIs such as on-time deliveries, delivery times, and customer feedback, you can measure your success and make improvements where necessary. This data-driven approach ensures you're providing the best possible service to your customers.

Analyze Your Finances and Increase Profitability

Money matters, and tracking your finances is crucial to success. Stratum makes it easy to start analyzing financial data such as expenses, revenue, and profit margins, you can identify areas where you can cut costs or increase revenue. Create automatic reports with a full breakdown of your costs.
With this information, you can make informed decisions to increase profitability and grow your business.
Click below to read more about financial visibility in Stratum

• Reports in Stratum

Reward your best employees

Your employees are the backbone of your business, and their performance can make or break your success. Collect the business intelligence you need to have evidence of your top performers and those who may need additional training.
Stratum gives you visibility into all the work that the team is doing.